Phone Agent
Answers the phone, qualifies the caller, and books the appointment — inbound and outbound.
Missed calls stop costing you jobs.
Call handlingLead qualificationAppointment booking
Done-with-you AI agent stack
For contractors, service pros & coaches who have the demand but are the bottleneck.
The business runs.
You don't have to be there.
Eight AI agents that answer your phone, follow up every lead and run your ads — on a website we build first. First agent live inside 30 days.
- 52¢ per booked appointment
- 49% of inbound calls booked
- 100+ agents running in client businesses
Get My Free Strategy Audit
Free. You get a score out of 100 and the three agents to switch on first.
About 3 minutes · No call required · No card, ever
Phone Agenta Toronto law firm · inbound
Total calls
178
Bookings
87
Conversion rate
49.0%
Spam blocked
53
87 appointments booked. Total cost to run the agent: $45.50 — that's 52¢ a booking.
The problem
7:14AM
Saturday
Saturday
It's 7:14 on a Saturday and you're answering a lead from Thursday.
The quote never went out.
The review request never got sent.
The ad is still running on the campaign you meant to pause.
None of it is hard. All of it is yours.
And it shows up at every size
Just getting going
Everything is you. Marketing, quoting, delivery, invoicing — the business moves only when you do.
Busy but inconsistent
The work showed up. So did the ceiling. Good months and bad months, and you can't tell why.
Growing, and stretched
You hired help so you could step back. Every decision still routes through you.
Running a team
The machine works — as long as you're inside it every day.
Every month you stay the bottleneck, it gets more expensive to stop being one.
See it in action
What actually changes when an agent takes it over.
Same situation, same clock. Pick the one that sounds most like your week.
Handled by thePhone Agent
Without an agent
- 8:04pmCall rings out. They don't leave a voicemail — most people don't.
- 9:30amYou spot the missed number between jobs.
- 10:15amYou call back. No answer.
- ThursdayThey booked someone else on Tuesday.
With the Phone Agent
- 8:04pmAgent picks up and asks what they need.
- 8:05pmQualifies the job and checks your calendar.
- 8:06pmBooks Thursday 10am and texts the confirmation.
- 9:00amYou open your calendar to a booked job.
Real account · Running live for a Toronto law firm: 178 calls, 87 booked, 53 spam calls blocked.
Start here
Which three agents should you turn on first?
Pick where you are and what's broken. You'll see the starting stack straight away — then we'll audit the whole business and send it back to you.
Starting with leads slip through the cracks. We assess all eight agents against it and start you on the three most likely to pay for themselves first.
Your starting stack
01
Phone Agent
Missed calls stop costing you jobs.
02
GBP Agent
You show up when someone nearby searches for what you do.
03
Inbound Setter Agent
Leads get answered in seconds, on whatever channel they arrived on.
Get My Free Strategy Audit
About 3 minutes · No call required · No card, ever
The AI Agent Stack Strategy Audit rates you out of 100 across demand, capture, conversion and leverage, names exactly what's leaking, and gives you the install order — including which agents to skip. Built by a person, not an autoresponder.
The stack
Eight agents. Not seventy tabs.
Switch them on when you need them, not all at once. Every agent you turn on buys back another piece of your week.
Social Media Agent
Generates and publishes posts across your connected social accounts, on its own.
A brand that stays visible without hiring a content person.
Content generationSchedulingMulti-platform publishing
SEO Agent
Audits your site, researches the terms buyers actually use, and runs optimization campaigns.
Search traffic that compounds instead of resetting every month.
Site auditsKeyword researchRanking campaigns
Google Ads Agent
Audits your search campaigns, builds landing pages, and checks whether the conversions are real.
Less wasted spend, and proof of what each conversion actually cost.
Campaign auditsLanding page buildsConversion quality
GBP Agent
Aligns your Google Business Profile, site details, services and posts — and replies to reviews.
You show up when someone nearby searches for what you do.
Profile alignmentLocal postsReview replies
Inbound Setter Agent
Works SMS, email, Instagram and Facebook — qualifies inbound, captures details, books meetings, follows up.
Leads get answered in seconds, on whatever channel they arrived on.
SMS & emailSocial DMsBooking & follow-up
Facebook Ads Agent
Runs Facebook and Instagram campaigns — audiences, lead forms, and creative fatigue.
Paid social that gets refreshed before performance drops off.
Audience buildingLead formsCreative fatigue
Reddit Ads Agent
Paces promo credit, targets subreddits, checks Pixel and CAPI, and drafts native creative.
A channel most of your competitors have not figured out yet.
Subreddit targetingPixel & CAPI checksNative creative
By conversation only
Then there are the two we don't hand out.
These two reach further into your business than the other eight and need more of your context to run safely. They aren't switched on from a dashboard — we scope them with you on a call, or not at all.
New business
Outreach Agent
Runs proactive outbound instead of waiting for inbound — past clients, dormant leads, referral partners and cold lists.
Pipeline that doesn't depend on someone remembering to follow up.
Past-client reactivationReferral partnersCold sequences
Operations
VA Killer
Takes over the recurring admin you currently pay a person to do — the inbox, the scheduling, the chasing, the reporting.
The assistant work gets done without an assistant.
Inbox triageScheduling & chasingRecurring reporting
Want them? Raise it on your call — they're a conversation, not an upsell.
The alternatives
You've already considered the other three.
Here's how they actually compare on the things that decide whether the work gets done.
| A course | Hiring a VA | An agency retainer | The agent stack | |
|---|---|---|---|---|
| Time to working | Months, if you finish it | Weeks, plus training | 30–60 days | First agent productive in ~month 1 |
| What happens at 11pm | Nothing | Nothing | Nothing | It gets handled |
| When you need more | Buy another course | Hire another person | Upgrade the retainer | Switch on another agent |
| Who's in control | You, once you finish it | Only while they stay | The agency holds the accounts | You do — your accounts, your call |
| Scales past you | No | One person at a time | Only if you pay more | Yes |
Time to working
- A course
- Months, if you finish it
- Hiring a VA
- Weeks, plus training
- An agency retainer
- 30–60 days
- The agent stack
- First agent productive in ~month 1
What happens at 11pm
- A course
- Nothing
- Hiring a VA
- Nothing
- An agency retainer
- Nothing
- The agent stack
- It gets handled
When you need more
- A course
- Buy another course
- Hiring a VA
- Hire another person
- An agency retainer
- Upgrade the retainer
- The agent stack
- Switch on another agent
Who's in control
- A course
- You, once you finish it
- Hiring a VA
- Only while they stay
- An agency retainer
- The agency holds the accounts
- The agent stack
- You do — your accounts, your call
Scales past you
- A course
- No
- Hiring a VA
- One person at a time
- An agency retainer
- Only if you pay more
- The agent stack
- Yes
A course teaches you what to do. A VA does it once. An agent does it every time, at 2am, without asking.
How it works
Site. Brand Studio. Then agents.
In that order, and for a reason — an agent with no foundation underneath it produces confident nonsense.
01Step one
Your site goes up
Nothing gets switched on until the foundation exists. A guided intake, then your site live in a day — built for you, then dialled in by you through the agent web builder.
02Step two
Brand Studio
Your voice, your positioning, your visual system — captured once, in one sitting. Every agent reads it before it writes a word, so nothing sounds like a robot.
03Step three
Agents go live
You boot on the agent matched to your biggest bottleneck — they're yours to run, so you switch it on. We're on the call while you do it. After that you have the playbooks and the support to switch the rest on whenever you're ready.
Step one, in detail
See our website workYour site isn't a bonus. It's what the agents run on.
Nothing gets switched on until the foundation exists — so it goes up first, in a day. A real custom build, not a template. Most people start lean and keep expanding it as the agents give them more to say.
On the group programme your one-page site is included. We build and install it, then you dial it in and expand it yourself through the agent web builder — for a fraction of what a built-for-you expansion costs.
On a done-for-you build you get the full custom site, and we dial it in for you. Which one fits comes out of your audit.
What your first 60 days look like
- Day 1
Your strategy audit lands.
Not a template. Your score out of 100, the pillar that's leaking, and the three agents that plug it — in install order.
- Week 1
Your site is live.
We build and install it, then you dial it in through the agent web builder so the agents have something to work with. Brand Studio captured in the same week.
- Week 2
You switch your first agent on.
You boot it, we're on the call. Tested against your real leads, with clear rules for what it escalates to you and what it handles alone.
- Month 2
You stop checking it.
The call got answered. The follow-up went out. The review got a reply. You were somewhere else.
8:06 PMinbound call: qualified→thursday 10am: booked→confirmation: sent
5.0 on Google · 8 reviews
Ten years of doing this before anyone called it an agent.
The stack is new. The people running it aren't. Every review below is on our public Google profile — go check them.
“Working with Paul to build my website was an absolute pleasure. He was professional, communicative, and incredibly skilled from start to finish. Not only did he bring my vision to life, but he also added touches I hadn't even considered.”
“Working with Paul provided me a turnkey solution to support my business. He has helped me to stand out from the crowd in my industry group. I highly recommend reaching out to Paul to make your first impression your best impression possible.”
“The team at Affinity has been with me since day one! Their level of understanding our needs as a dynamic brick and mortar space really made a difference. Paul worked with us not only in person but manages our site from a distance.”
“Since I first met Paul at Affinity Design, I knew I wanted to work with him. I hired him about a year ago to build my website and have been working with him ever since! Affinity Design handles all my marketing needs — SEO, Facebook and Google ads.”
“The team at Affinity Design went above and beyond to bring my web project to life. I am thrilled with the results and would highly recommend them to anyone!”
“Paul provides exceptional service. He has helped grow my business leads and upgraded my website and marketing strategies. Highly recommended.”
“Paul is very knowledgeable in all things digital marketing. If you need a website or you need to increase your online sales, definitely reach out. You won't be disappointed.”
“Paul has been a pleasure to work with. Highly recommend!”
What you actually get
Six things land. One of them is your website.
This is what lands once you start — the foundation both paths are built on.
AI Agent Stack Strategy Audit & install roadmap
Happens first, before you spend anything. Where you're leaking, scored across demand, capture, conversion and leverage — and the order to fix it in.
Your site, built for you — dialled in by you
On the group programme it's a one-page site: we build and install it, and you dial it in yourself through the agent web builder. On a done-for-you build we deliver the full custom site and dial it in for you.
Brand Studio
Your voice, positioning and visual system encoded once — then read by every agent before it produces anything.
Access to all eight agents
Phone, Setter, Social, SEO, Google Ads, Facebook Ads, Reddit Ads and GBP. Switch on more whenever you're ready.
Your first agent switched on — with us on the call
You boot it on yourself, which is the point: they're yours to run. We pick the three to start with, sit on the call while you switch the first one on, and make sure it's pointed at the right work — plus everything you need to boot the rest when you're ready to scale.
Operator Labs — first month
The lesson library plus your first month of live weekly calls, included in the install.
All of it lands inside the first 30 days
30days
The 30-Day Install Guarantee
Your site, your Brand Studio and your first agent are live inside 30 days — or we keep working at no additional cost until they are.
And we don't quit after that.
You're on a live call with us every week for as long as you're in Operator Labs. If an agent isn't productive, that's what the call is for. We don't do refunds. We do show up.
You do your part: complete the intake and hand over access in the first 7 days, and take the actions we map for you. Agents don't produce for people who never switch them on.
Get My Free Strategy Audit →
About 3 minutes · No call required · No card, ever
Receipts
Every number here comes off a live dashboard.
Not projections, not case studies written after the fact. These are accounts running right now.
Phone AgentA Toronto law firm
49%
of inbound calls booked
- 178 calls answered
- 87 appointments booked
- 53 spam calls blocked
- $45.50 total running cost
That works out to 52¢ per booked appointment.
Google Ads AgentThe same firm
$6
cost per conversion
- $356 managed spend this month
- 123 clicks
- 55 conversions
- $2.20 all-time agent cost
The agent managing the account cost less than one conversion.
SEO AgentSix months of Search Console
4–6x
growth in search clicks
- ~25 clicks/day at the start
- ~105–140 clicks/day now
- ~5,000 impressions/day
- No content hires
Facebook Ads AgentAn auto shop
16
conversions from CA$142
- CA$142 ad spend
- 16 tracked conversions
- Roughly $8.88 each
- Creative refreshed automatically
Website BuildsAcross the client base
46
client sites live right now
- 40+ sites shipped to date
- 130k+ unique visitors across them
- All built on the same builder
- Edge-hosted, sub-second loads
The same builder that produces your site on day one.
Social Media AgentAffinity's own accounts
122
posts published autonomously
- 144 posts generated
- 122 published
- Google, Facebook, Instagram, LinkedIn
- Runs on a daily schedule
We run this one on ourselves. This site's social is the agent.
Who you'll be dealing with
Affinity Design, Toronto
100+agents running for clients
40+websites shipped
10+years building this
I've been building websites and running marketing for local service businesses for over a decade — SEO, Google and Meta ads, the whole stack. Affinity has shipped 40+ sites and manages the marketing for the businesses behind them.
Then agents got good enough to actually do the work, and I spent the last stretch building the eight on this page and putting them into real accounts. There are 100+ of them running for clients right now.
We run this stack on our own business. The social you see from us is the Social Agent. This site's ads are managed by the ads agents. We're not selling you something we haven't installed on ourselves.
Client Relations
David Pineo
Strategy Specialist100+clients consulted
25+websites shipped
10+years consulting
With over 10 years of experience in business consulting and coaching, David brings a practical, people-first approach to his role in Client Relations at Affinity Design. He works closely with owners to optimize and automate their sales and operations, helping them build more efficient systems, strengthen customer relationships, and scale with confidence.
The programme
Two paths. The same agents behind both.
The difference is how much of the work you want us doing. Which one fits comes out of your audit.
Done for youHands off
Full Agent Installation & Strategy
We build it and we run it.
The full custom site, dialled in by us. We install the agents, connect them to your systems, and run them against a strategy we build with you. You approve and direct — you never touch a configuration screen.
Best when you'd rather buy the outcome than learn the system.
Done with youGroup
Operator Labs
You run them, we're behind you.
Your site, access to the agents, and the education layer — implementation lessons, playbooks, and a live group call every single week where you bring the workflow that isn't behaving and we fix it on the call.
Best when someone on your side will own it. This is how the agents stop being software and start being your secret weapon.
What it costs
$2,000 to $20,000. Where you land comes out of the audit.
The range is wide because the work is. It depends on how much access you need, which features you switch on, and how much of the lifting you want us doing — the done-with-you programme where you run the agents with us behind you, or a done-for-you build where we run them for you.
We'd rather show you a real number for the right thing than a headline number for the wrong one. You'll get your exact figure on the call — after we've read your answers, and before you commit to anything.
Platform usage is billed separately with transparent costing — you see exactly what each agent is consuming, and it scales with what you actually run. That estimate comes with your audit.
We take 10 installs a month — the install is done with you, not sent to you.
Get My Free Strategy Audit →
About 3 minutes · No call required · No card, ever
Honest fit
This works for some businesses. It's wrong for others.
We'd rather you rule yourself out here than six weeks in.
Right fit
- You have real demand and you're the constraint on serving it
- You'd rather hold the keys yourself than hand them to an agency
- You can hand over account access and actually do the intake
- You want to know what's running and why, not just get a monthly report
- You'll show up to a call most weeks
Wrong fit
- You have no lead flow yet — agents amplify demand, they don't create it from nothing
- You want it fully autonomous with zero review from anyone on your side
- You're looking for a cheap course you can watch on your own
- You won't give system access to the people installing your systems
- You need every one of the eight live on day one
FAQ
The questions people actually ask.
Your site, Brand Studio and first agent are live inside 30 days or we keep working at no extra cost until they are. After that you're on a live call with us every week — if an agent isn't productive, that's what the call is for. We don't do refunds, we keep showing up. The one thing we ask is that you complete the intake and hand over access in the first week, and take the actions we map for you.
Your next move
Find out where your growth is leaking.
Answer a few questions about your business. We'll score it, name the constraint that's actually costing you money, and map the exact agents that fix it — before you spend a dollar with anyone.
- Your score out of 100 — demand, capture, conversion and leverage
- Exactly where you're leaking, in your own words, quoted back
- The three agents that plug it — and the ones to skip for now
- Your install order, and what each agent needs connected
- An honest verdict on the AI tools you're already paying for
- Built by a person, not an autoresponder
Get My Free Strategy Audit →
About 3 minutes · No call required · No card, ever